Adobe Launches AI Foundry to Offer Custom Generative AI Models for Businesses

Adobe

Prime Highlights

  • Adobe introduced AI Foundry, a new service enabling businesses to develop custom generative AI models using their own brand content and IP.
  • The platform aims to boost creative efficiency and brand consistency while empowering human creators with advanced AI tools.

Key Facts

  • Adobe AI Foundry is built on the Firefly AI model family, which has already generated over 25 billion assets since its 2023 launch.
  • The service will be priced based on usage, offering companies flexibility in producing text, images, videos, and 3D content.

Background

Creative software giant Adobe has launched Adobe AI Foundry, a new service that allows businesses to develop custom generative AI models tailored to their brand and intellectual property. The service was announced on Monday as part of Adobe’s push to expand AI tools for enterprises.

The AI models, capable of producing text, images, video, and 3D scenes, are built on Adobe’s Firefly family of AI models, which debuted in 2023 and were trained entirely on licensed data. Adobe then fine-tunes these models for each enterprise customer using their proprietary content.

Compared to most Adobe products, the pricing of AI Foundry will be by usage, offering companies some flexibility depending on their requirements. The platform assists the brands to be consistent in their advertising campaigns, allowing them to produce content and repurpose it in various seasons, languages, and formats.

Hannah Elsakr, Vice President of Generative AI New Business Ventures at Adobe, said the new service responds to enterprise demand for more customization and better tools. “Generative AI and Firefly allow the brand to be placed in the hands of the consumer in a way that stays true to the brand,” she said.

Since Firefly’s launch, enterprises have created over 25 billion assets using Adobe AI models. Elsakr emphasized that AI Foundry does not threaten human creators. Rather, it makes them more effective in narrating stories, implementing ideas, and performing creative campaigns.

Adobe AI Foundry is the continuation of AI expansion in the enterprise whereby businesses gain access to powerful and customized tools that help businesses speed up creativity without neglecting the human ingenuity that is at the core.

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