Prime Highlights-
- McCann India wins integrated creative mandate for 3M Consumer Business after multi-agency pitch.
- Mandate spans mainline, social media, e-commerce, influencers and activations for 3M’s consumer brands.
Key Facts-
- Portfolio covers Scotch-Brite, Command and Meguiar’s under 3M Consumer Business Group.
- McCann India operates under Omnicom Advertising India, led by Managing Partner Hari Krishnan.
Background-
McCann India has secured the integrated creative mandate for 3M’s Consumer Business in India following a multi-agency pitch, adding another major account to its client roster.
The agency, part of Omnicom Advertising India, will now handle creative work across mainline advertising, social media, e-commerce, influencers and activations for the company.
The mandate covers 3M’s portfolio of consumer brands, including Scotch-Brite, Command and Meguiar’s, and spans a broad mix of communication channels as the company works to grow its consumer business presence in India.
McCann India will draw on 3M’s technology-led approach and brand portfolio to sharpen brand differentiation and support the business’s wider goals.
The win adds a new consumer-facing account to McCann’s portfolio at a time when brands increasingly seek creative partners who can operate beyond traditional advertising formats and cover integrated touchpoints.
Hari Krishnan, Managing Partner at McCann India, said the agency welcomed the opportunity after being selected through the pitch process. He noted that 3M’s consumer portfolio gives the agency room to blend strategy and creativity in order to carve out a distinct space for the brands in the market.
Siddhesh Borkar, Country Business Leader at 3M Consumer Business Group, said the company holds ambitious plans to grow its consumer business footprint in India and sought a partner with strong strategic and creative capabilities capable of delivering integrated solutions across channels.
The new mandate places McCann India at the centre of 3M’s consumer communication strategy across multiple touchpoints, with the partnership aimed at building stronger market impact for the company’s consumer portfolio going forward.
