Walmart to Increase its Walmart+ Subscribers

The supermarket-based retailer Walmart has kicked off a 3-week sales event for the purpose of growing its Walmart+ members. Walmart+ is a premium subscription service that offers prescription discounts, fuel discounts, free shipping on online orders, and free delivery of groceries as a package.

The move comes as Walmart’s attempt to compete with Amazon to emerge as the largest player in the supermarkets segment. According to Consumer Intelligence Research Partners (CIRP), about 25% of Walmart users are Walmart+ members as of now. The company is trying to increase this number by offering attractive discounts and exclusive perks during the sales event.

The program costs $12.95 a month or $98 on a yearly basis and debuted in September 2020. Walmart’s CEO Doug Mcmillon said that the retailer is focused on adding more membership benefits and delivering a great customer experience to boost their sales.

No Comments Yet

Comments are closed


CIO Look is Global business authority platform where you can explore the perspective of Entrepreneurs, business owners, and innovators who drive business around the globe. CIOLook has unvaryingly been at the front line for its honesty and genuineness acquiring acknowledgment from Business pioneers universally. It features best business hones inferred by individuals, organizations, and industry divisions around the globe…. Read More

Follow us