The supply chain is the wheel that runs the engine of globalization. Along with their supply chain management organizations, the world’s most visionary business leaders, like Anand Dhabu, power this wheel of SCM.
At the helm of Supersonic India as the India Business Head and Supersonic Distribution and Services Pvt Ltd’s Head of Global Supply Chain Management & Procurement, Anand, with 27+ years of international supply chain, procurement, and operations experience, is a dependable team player.
A Saga Seeped in Skill Acquisition
A skilled leader, Anand Dhabu possesses strong operations planning, communication, and analytical abilities. He shines in problem identification, data investigation, and assumption evaluation to reach effective solutions. His specialized skill is most evident in end-to-end procurement and development of an array of industrial components ranging from hydraulic and steam turbine systems to special castings and a diverse range of electronic, plastic, and solar products.
Anand’s deep passion and keen interest in constructing supply chains make him super-efficient, in addition to being strategic and innovative for long-term growth. Marked by leading change-oriented initiatives, his career overarches various international markets such as India, Africa, the UAE, and China. In his leadership of global sourcing at Supersonic Distribution, he is well known for his expertise in developing agile, resilient, and data-driven supply ecosystems.
Bridging the Global Divide
Anand’s supply chain leadership is grounded in the beginning of his professional journey. From the very beginning, he believed that supply chains are not just about moving goods — they are about creating bridges between nations, businesses, and communities. His journey, spanning nearly three decades and several major continents, has been driven by this belief.
When he joined Supersonic, Anand Dhabu saw an opportunity to redefine what a distribution and sourcing company could be: not just transactional, but transformational. The motivation was clear — to build ecosystems that are agile, resilient, and truly global in outlook. “That passion has guided me every single day,” he shares.
An SCM Wheel Powered by Trust, Agility, and Value Creation
Emerged as India’s leading transformational company in SCM, Supersonic’s philosophy is rooted in trust, agility, and value creation. “We don’t see ourselves as mere intermediaries — we are solution providers who anticipate challenges before they arise,” says Anand Dhabu.
He adds that the guiding principle has always been simple: focus on building long-term sustainable partnerships with suppliers and clients across India, Africa, the Middle East, and Asia. By combining global expertise with local insights, Anand Dhabu and his expert team have been able to remain ahead of the curve and consistently deliver outcomes that matter.
Three Pillars of Supersonic India’s Global Supremacy
The industrial landscape is continually evolving. In such a scenario, maintaining its supremacy, Supersonic is built on three pillars: global reach, deep sourcing expertise, and innovation-led execution. Whether it is hydraulic systems, turbine parts, agro commodities, or complex supply chain strategies, the company brings an unmatched depth of experience.
Anand Dhabu states that their USP lies in the ability to design end-to-end solutions, from procurement to delivery, across diverse geographies. “Today, we are not only one of India’s leading sourcing firms but also a trusted partner across Africa, the Middle East, and Asia,” he reiterates. Alongside Supersonic, ventures like Aasisa Ventures and Akuri Commerce complement this ecosystem, helping the conglomerate expand into new markets and categories seamlessly.
Empowering Teams Through Entrepreneurial Spirit
Anand’s leadership is centered on the belief that authority is less important than creating an environment where people can thrive. At Supersonic, he empowers his teams to act as entrepreneurs, encouraging them to innovate, take ownership, and learn from challenges.
This philosophy is consistent across all of Supersonic’s global operations, from India to Africa, the Middle East, and Asia. As Anand Dhabu notes, “My role is to give them the platform, resources, and confidence to perform.” This approach, grounded in collaboration and trust, has been a foundational element of the company’s growth and success.
Unifying Efficiency and Customer Experience
For Anand Dhabu and his team at Supersonic, operational efficiency and customer satisfaction are two sides of the same coin. Rather than viewing them as opposing forces, he leverages data-driven insights and technology to ensure efficient, streamlined processes. Every solution, however, is designed with the customer’s needs at the forefront.
Whether it’s optimizing sourcing in Africa or accelerating time-to-market in Asia, Anand’s team ensures that value and experience are delivered simultaneously. This dual focus allows Supersonic to maintain operational excellence while consistently providing a superior end-user experience.
Forging a Technovative Future
On the technological front, Anand Dhabu asserts that digitalization is no longer optional—it’s the backbone of modern supply chains. At Supersonic, he has seamlessly integrated a range of advanced technologies, including AI-driven analytics, blockchain-enabled transparency, and digital procurement platforms.
These tools allow the company to mitigate risks, optimize costs, and provide clients with complete visibility throughout their entire sourcing journey, no matter their location. He believes Supersonic is not just keeping pace with technology, but actively shaping a future where supply chains are smarter, more efficient, and more sustainable.
A Blueprint for Resilience
One of Anand’s most defining initiatives was building a multi-continent sourcing strategy during a period of extreme global volatility. This project successfully aligned suppliers across Africa, India, and the Middle East to ensure an uninterrupted flow of critical products despite widespread disruptions.
For Anand Dhabu, this was a powerful demonstration of his team’s resilience, innovation, and ability to deliver under the toughest conditions. The success of this initiative has since become a blueprint for how Supersonic approaches future challenges, reinforcing the company’s reputation for excellence and strategic foresight in the global supply chain landscape.
A Culture of Growth and Empowerment
Anand’s leadership philosophy is centered on the belief that people are a company’s greatest asset. To foster this, Supersonic invests heavily in upskilling, mentorship, and cross-border exposure.
For example, by encouraging teams from India to collaborate with counterparts in Africa and the Middle East, he not only sharpens technical skills but also builds cultural agility. “Empowerment here is not just a slogan—it is part of how we operate daily,” he states. This commitment ensures that employees are not just performing tasks, but are being actively developed to become the future leaders of the company.
Resilience in the Face of Adversity
Anand believes that what defines a company is its response to challenges. During the global pandemic, when supply chains faltered, the Supersonic team demonstrated extraordinary resilience and ingenuity. They rapidly restructured logistics, forged new supplier alliances, and adapted to constantly shifting regulations.
This period was not just about survival, but about proving that agility could turn adversity into an opportunity. Anand Dhabu considers this a testament to the team’s ability to thrive under the toughest conditions.
Strategic Discipline for a Secure Future
For Anand Dhabu, contingency planning is a strategic discipline, not a reactive measure. In an era of increasing geopolitical uncertainty, Supersonic has built a robust defense against future disruptions. By developing multi-origin sourcing capabilities and diversifying its supplier bases across Africa, Asia, and the Middle East, the company avoids overdependence on any single geography.
This proactive approach, supported by investments in predictive analytics, ensures that Supersonic’s clients remain unaffected by global events. This commitment to resilience is now a core part of the company’s DNA.
Guiding the Next Generation of Entrepreneurs
For Anand Dhabu, the path to success for aspiring entrepreneurs is simple yet profound: “think global, act agile, and stay humble.” He emphasizes that opportunities are not limited to India, but extend across Africa, the Middle East, and Asia.
However, he cautions that opportunity alone is not enough to build a lasting company. He believes that genuine success is built on perseverance, adaptability, and an unwavering commitment to trust with every stakeholder. By focusing on creating real value, he asserts, success will inevitably follow.
A Vision for Global Leadership
Looking ahead, Anand’s vision for Supersonic is clear: to be a global supply chain powerhouse that seamlessly connects India with Africa, the Middle East, and Asia.
He plans to continue innovating in sourcing, distribution, and logistics while holding firm to the company’s core values of trust and resilience.
With the support of ventures like Aasisa Ventures and Akuri Commerce, he is positioning Supersonic not only to drive business success but also to solidify India’s position as a global supply chain leader in the transformative future landscape.
