PubNub: Living the Future with Connected Experience Infrasturcture


The world is moving towards being “always-on” and forever connected in real-time. 3 billion people across the globe now have access to smartphones, most with virtually unlimited data. Most people use their phones to read content, watch videos, and send emails. Yet the most exciting uses of the phone happen when people leverage that real-time connection to the Internet. The reason behind this is the Data Stream Network (DSN). DSN helps you build applications in a secure, reliable manner, connecting devices from anywhere in the world in real-time. It helps you build and scale always-on applications in a secure, reliable manner, connecting devices from anywhere in the world in real-time. In short, it will solve all the problems, and let developers do what they do best – develop applications. One such DSN is PubNub which takes care of everything from data streaming, security, datacenters availability, scaling, multiplatform support and also provide easy to use APIs to build applications on top. Today, PubNub powers thousands of real-time apps around the world, from innovative start-ups to globally recognized brands, like Adobe, eBay, and Samsung. And the company offers less than 250-millisecond latency around the world, through its 15 global Points of Presence.

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People worldwide now use their phones to book cabs, track food delivery, control their lights and have a bunch of apps specifically for chatting with people. People can get medical help from experts halfway around the world. PubNub has pioneered the technology to create these Connected Experiences, and companies worldwide rely on them to power these capabilities. While the rapid rise of smartphones and real-time tech like, PubNub might make it feel like the company is already living in the future. The company is just embarking on a change that will affect every person worldwide in every aspect of their lives.

PubNub is a platform for building and launching connected experiences at massive scale. Additionally, developers can take advantage of value-added features for application areas like chat, collaboration, IoT device control, and real-time updates to further accelerate build and release times. The PubNub DSN provides global cloud infrastructure and key building blocks for real-time interactivity and lets developers focus on customer innovation. Customers can build their modules from scratch, and also take advantage of several pre-built blocks created for features common to real-time applications; the growing BLOCKS catalog includes chat filtering, language translation, geo-fencing, sensor aggregation, third-party API integrations, and more.

PubNub APIs, running on its global network, helping thousands of customers ship real-time features faster, increase user acquisition & retention, and save on the cost of running massively scalable real-time applications. These apps are all powered by a new layer of technology, real-time technology. At the company, it is called Data Stream Network, and its tech is used by many of the apps already installed on customer’s phones, in homes, and on their browsers. These apps each blend chat, live notifications, geo-tracking, and real-time collaboration together to provide a completely new way of engaging online. Connected Experiences underpin the explosion of ridesharing & meal delivery apps, gaming, business collaboration, modern exercise equipment, and telemedicine, to name a few. Established enterprise apps, office suites, and graphics design software are quickly evolving to add chat, real-time mapping & live notifications.

The main reasons why clients chose PubNub over others: The company, set out in 2009, to develop a Data Stream Network (DSN) for developers to build real-time apps as easily as building a web page, without worrying about security, reliability, or scalability. With PubNub, developers can quickly create and deliver any combination of Connected Experiences for their users, securely, reliably, and scalable. The company’s technology allows teams to build solutions using the company’s APIscombine in-app chat, live notifications, device control, and more, reliably and securely, on any device. Focus on security and compliance– Mission-critical applications are powered by the company. As a result, the company takes security incredibly seriously and have built several features into its network, and are certified for the most important compliances (GDPR, SOC 2, HIPAA, Privacy Shield), to keep their customers’ data safe and their apps secure. Security is unassailable and baked right in. The company also offers real-time infrastructure-as-a-service and provides enterprise-grade security, 99.999% SLAbacked reliability, and global scalability to support the largest real-time deployments, all via simple APIs and 70+ SDKs. The company knows that security, data ownership, and access control are critical to any realtime application – which is why the company has built the entire DSN around these core tenets.

Traditional three-tier request/response architecture is failing to meet the scalability, latency, and reliability demands of modern data streaming applications. Reliability, security, scalability- PubNub reliably delivers 2 trillion messages a month to over 300 million devices, in just 100 milliseconds or less. That reliability drives user satisfaction and retention and puts the company’s scale in a league of its own. The company offers a 5-9s reliability guarantee, which means no more than 26 seconds of downtime per month. Globally the company delivers the same speed and reliability of its service in the U.S. as it does in Japan, Australia, and Africa. The organization operates at the edge of the network to handle & apply logic to real-time data, thereby minimizing latency to 100 milliseconds or less world-wide, and guaranteeing reliability and scalability.

People like actor/musician Jared Leto have performed in live streaming concerts where PubNub is used to provide a massive scale audience experience online. The organizations’ 75 SDKs means that the company has got you covered, no matter which devices you’re developing for. And, those redundant Points of Presence ensure that the app can survive the failure of a regional data center. The company is strategically placing its points of presence across the globe, making a truly global company, serving global applications. This also puts employees in a positive state of mind and empowers and supports them to do their best work.

Todd Greene is the Founder and CEO at PubNub, he helps to shape the company’s vision of revolutionizing the way people interact online. He helped started as one of the two cofounders. It was a side project for him until 2012 but full-time for his co-founder, Stephen Blum, who ran the company. In 2012, they raised their first angel round. When Stephen first showed Todd PubNub in the early part of the decade, he immediately said, “I could have used this five or six times in the last five years.” What he realized before others were that with the advent of always-on mobile and cheap bandwidth and IoT, these kinds of experiences on computers that would only be seen in movies, people are going to start to expect those experiences in their everyday lives. When they first started the company, it was hard to describe that.


“PubNub is reliable. It’s efficient. It’s fast. It’s everything we were looking for. In the EMS/911 space, efficiency is key because of how quickly the first responders and public safety agencies respond to determines life or death. PubNub has all of that.” — Jason Brock Director of Software Development @ZOLL

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