Athletic Shoe brand Hoka, famous for its cushioned running shoes, is opening its first ever retail location starting today in New York and Los Angeles, which will be open through December. The new physical retail latest financial results are evidence of the shift. The revenue of the brand’s net sales increased from 95% to 213.1 million from $109 million for Q1 for its fiscal 2022.
“While we’ve had incredible growth and momentum, Hoka still has relatively low awareness. Most consumers know Hoka as a performance running brand, which we are at our core. These two pop-up stores will allow us show the full breadth of our line, footwear and apparel. These spaces will also allow us to host events and offer programming to welcome consumers into the Hoka brand.” – said Norma Delaney, VP of global brand marketing.
She added, “We know that post-COVID, consumers crave in-person experiences. Our focus is in developing gathering spaces for our communities that can add value by helping people connect with our brand ambassadors, elite athletes, product experts and each other.”
The shop offers 3D foot scanning devices to deliver the perfect size and style. It also offers the option of smart lockers so that the customers can test out shoes by taking a run in the area.