Businesses and organisations always emerge victorious by prioritising and addressing various social, economic, industrial, and environmental changes. By fostering innovation and empowering the community, they contribute to a better future for all, move society forward, and make a transformational impact. True and enduring success in the modern business world transcends mere profit maximisation. It necessitates a deeper understanding of one’s role within the larger societal context.
It is how Chiripal Poly Films Limited, aka CPFL, began its journey with a vision to address the evolving needs of the Indian packaging industry. “Recognizing the increasing demand for high-quality, innovative, and sustainable packaging solutions, we embarked on a mission to become a one-stop solution and leading player in this dynamic sector,” says CEO Sumant Singhal. This vision, along with a strong commitment to quality and customer satisfaction, has driven the company’s growth over the past decade.
Sumant shares that in 2012 they started with only one line of BOPP films with a production capacity of 39,000 MTPA. Today, CPFL boasts a diverse product portfolio, including BOPP, BOPET, CPP, Off-line Coated Films, Metalized films, PET Resin, Aluminium Foil, and rPET, serving a wide range of applications across the packaging industry. “Our state-of-the-art manufacturing facilities in Ahmedabad, Hyderabad, and Jammu, with a combined capacity exceeding 575,000 metric tonnes per annum, enable us to meet the growing demands of the market,” informs Sumant. “With a strong global presence in over 50 countries, we have built a reputation for superior quality, exceptional after-sales service, and a commitment to customer satisfaction.”
From the beginning, CPFL’s journey has been guided by a set of core values that have become the bedrock of its success. The company believes in putting its customers at the heart of everything. “Understanding their unique needs, anticipating their challenges, and exceeding their expectations has always been our unwavering focus,” says Sumant.
This customer-centric approach, combined with an insatiable thirst for innovation, drives CPFL to constantly push the boundaries of what’s possible. It strives to develop cutting-edge packaging solutions that not only meet but surpass industry standards in terms of quality, performance, and aesthetics.
CPFL’s commitment extends beyond delivering exceptional products. Sumant and his team deeply believe in the importance of environmental responsibility. They strive to minimize their environmental footprint through eco-friendly practices, promoting circular economy, and developing sustainable packaging solutions.
“We acknowledge that our greatest asset is our people,” he adds. “We foster a culture of growth, learning, and empowerment, where every employee has the opportunity to contribute their unique skills and perspectives. By empowering our people and encouraging open communication, we unlock creativity and drive innovation from within.”
Building a Solid Foundation for the Future: CPFL’s Strategic Pillars
CPFL is committed to long-term sustainable growth. The team Focusses on building strong and enduring relationships with their customers and partners based on trust, mutual respect, and a shared vision for the future. This approach ensures a long-term solid foundation for continued growth and prosperity in the years to come.
Furthermore, CPFL strongly emphasizes robust research and development initiatives, focusing on cutting-edge technologies such as innovative products and advanced barrier films. These efforts enable the company to enhance the product shelf life by addressing the evolving demand of the customers, which ultimately will improve consumer experience.
Additionally, CPFL maintains a sharp focus on market trends through comprehensive research and analysis. By closely monitoring consumer preferences, emerging technologies, and regulatory developments, the company identifies new opportunities and adjusts its strategies accordingly. This data-driven approach ensures that CPFL’s product offerings remain relevant and competitive in a dynamic marketplace.
Collaboration is a cornerstone of CPFL’s innovation strategy. The company actively partners with industry stakeholders, research institutions, and customers to co-create innovative solutions and address emerging challenges. This collaborative approach fosters a deep understanding of market needs and accelerates the development of advanced packaging technologies.
A People-Empowering Leadership
Sumant says they believe in a leadership style that promotes a collaborative and inclusive environment. “Our management strongly emphasizes the importance of teamwork and open communication within our organization, encouraging the team to share their ideas, voice their concerns, and actively participate in the decision-making process.”
They also believe that true innovation and success come from the collective intelligence and diverse perspectives of team members. By creating an open and inclusive environment, they encourage creativity, nurture a sense of ownership, and empower individuals to contribute their best work.
“Ultimately, our working philosophy centres around empowering our team members to reach their full potential while working together towards a shared vision of success.”
The Equilibrium of Efficiency
The essence of packaging lies in seamless operations and efficient processes. Striking a balance between operational efficiency and product quality is paramount in the packaging industry. CPFL achieves this through a multi-pronged approach:
It leverages cutting-edge technologies such as automation and robotics to enhance productivity and streamline its operations. These technologies not only improve efficiency, but also minimise human error, ensuring consistent product quality and reducing waste.
The company has extensively digitised its operations, streamlining key processes such as order management, inventory tracking, and customer service. Additionally, data analytics allows the company to gain actionable insights into market trends, customer behaviour, and operational performance. By analysing data from various sources, CPFL identifies areas for improvement, optimises production schedules, and makes informed decisions that foster growth and enhance customer satisfaction. Through the integration of digital technologies and data-driven strategies, CPFL continually refines its services, bolsters efficiency, and remains at the forefront of the packaging industry.
CPFL maintains stringent quality control measures throughout the entire production process. From raw material inspection to finished goods testing, rigorous quality checks are conducted at every stage to ensure that the products meet the highest standards and exceed customer expectations.
Continuous improvement is a cornerstone of CPFL’s operations. Sumant says they constantly analyse their processes to identify areas for optimisation and implement best practices to enhance efficiency and minimise waste. “This ongoing evaluation allows us to adapt and improve our operations to meet the evolving demands of the market.”
Putting Sustainability at the Core
Sustainability is a core aspect of CPFL’s company culture, reflecting its commitment to creating a positive environmental impact and contributing to a more sustainable future.
The company consistently strives to develop sustainable packaging solutions by exploring the use of eco-friendly materials and reducing reliance on virgin substrates wherever possible. One of CPFL’s most transformative initiatives to contribute to circularity is the rPET line with a 36,000 MTPA production capacity at its newest manufacturing site in Jammu.
This line can produce food-grade resin and holds EFSA and FDA quality certifications. Its main applications include carbonated soft drinks, bottled mineral water, edible oils, milk and juice bottles, wine and beer bottles, personal care products, and others.
CPFL also prioritises resource optimisation across all operations, implementing measures such as water conservation, energy optimisation, and waste minimisation throughout its production processes. The company is equally committed to reducing its carbon footprint by installing solar panels at manufacturing facilities to generate clean energy and offset carbon emissions. These efforts underscore CPFL’s dedication to drive environmental sustainability at every level of its operations.
Workforce Wellbeing and Growth Are Priorities
Recognising that the team is the greatest asset, CPFL fosters a culture of growth, skill development, and empowerment to attract and retain top talent. The company prioritises several key initiatives including training & development, employee engagement, recognition, and career development opportunities.
Comprehensive Training & Development Programs: CPFL invests in robust training programs to enhance employees’ technical skills, industry knowledge, leadership capabilities, and soft skills. These programs ensure that the workforce remains adaptable and well-equipped to meet industry challenges. The company also conducts engagement activities to cultivate a positive and collaborative work environment like team-building exercises, social events, and platforms for employees to connect and collaborate.
Reward & Recognition : CPFL acknowledges and rewards employee contributions through individual and team recognition, performance-based incentives, and opportunities for advancement, the company fosters a culture of appreciation and achievement. Additionally, the company provides clear career paths and supports professional growth through mentorship programs, cross-training opportunities, and internal promotions. In fact, CPFL collaborates with its parent company Chiripal Group and Shanti Business School through its MBA graduate program and apprenticeship.
By cultivating a supportive and empowering environment, CPFL ensures that its workforce remains highly engaged, motivated, and dedicated to driving the company’s continued success.
“Together, We Conquer Challenges”
CPFL has successfully navigated significant challenges, including volatile global market conditions during the recent economic downturn where fluctuating raw material prices, intensified competition, and evolving consumer demands posed considerable obstacles. However, the company’s resilience and innovative approach allowed it to overcome these challenges by focusing on cost optimisation, product diversification, and production expansion plans.
The company expanded its product portfolio, introducing innovative solutions such as high-barrier and sustainable films, specialised packaging films for niche markets, aluminium foil, and rPET resins. This diversification allowed CPFL to cater to emerging market needs while maintaining its competitive edge.
Strengthening relationships with key customers became another priority. CPFL provided tailored solutions, demonstrating its commitment to customer success and reinforcing its reputation as a trusted partner in the packaging industry.
“That’s How We Won Over the Crisis”
The COVID-19 pandemic further underscored the importance of resilience and preparedness for unforeseen events. In response, CPFL significantly increased its operational agility and flexibility. Supply chains were optimised, raw material sources diversified, and alternative production and distribution channels developed. These measures enabled the company to adapt swiftly to changing market conditions and effectively manage disruptions.
To mitigate potential risks proactively, CPFL implemented a robust risk management framework. This approach includes conducting regular risk assessments, developing contingency plans for various scenarios, and preparing teams to respond effectively to challenges.
Through these efforts, CPFL has demonstrated its ability to adapt, innovate, and thrive in the face of adversity, solidifying its position as a leader in the packaging industry.
Fostering a Holistic Future for Everyone to Proliferate
CPFL recognises that modern packaging plays a crucial role, extending beyond its traditional purpose of containing and protecting products to include important aspects like safety, sustainability, and consumer convenience.
The company prioritises consumer safety, ensuring all packaging materials comply with rigorous food safety standards. Materials undergo extensive testing to confirm they match the standard technical parameters and do not interact with packaged products in ways that could compromise safety or quality.
CPFL also prioritises sustainability by addressing the environmental and social impacts of its packaging throughout the product lifecycle. The company emphasises the use of recyclable and eco-friendly materials, minimising waste, and promoting responsible disposal practices to contribute to a healthier planet and society.
You can learn more about our product portfolio and sustainable practices on www.chiripalpolyfilms.in
For further information, please call +917969660000 or email films.marketing@cpfl.co.in and petresin.marketing@cpfl.co.in.
