“Freedom to Create, Courage to Lead”
Since the last 56 years, i.e., from 1969, when it was established, Aries Agro Limited, an Indian Multinational company, has been in the business of manufacturing specialty plant nutritional solutions, namely Chelated Micronutrients, Water Soluble NPK fertilizers, and Secondary nutrients, covering all the fertilizing elements required by crops and soils.
Thus, since the last five-and-a-half decades, Aries is consistently recognized among India’s best-in-class companies with 140+ product brands in the niche plant nutrition industry, with nine million farmers serviced through 90,000 retail outlets, 9600+ dealers, and 1200+ employees across India and also in more than 13 countries globally. It has six manufacturing facilities across India and overseas in free zones.
Also, at its manufacturing facility in the UAE, it manufactures Sulphur Bentonite 90% & Sulphur allied products with a yearly production capacity of 60,000MT.
| “Leadership has always been a team game. There is no leader without a team. Similarly, in India, farming, agriculture inputs, and allied industries, including agritech, have always been a team’s game.” – Dr. Rahul Mirchandani, CMD Aries Agro ltd
Aries Agro Limited, a pioneer in India’s agri-input industry since 1969, is undergoing a bold transformation led by a new generation of high-energy professionals. At the heart of this transformation lies Dr. Rahul Mirchandani’s belief in empowering people over processes. “The greatest legacy a leader can leave,” he often says, “is not a company that works, but a team full of leaders that lead.” By creating space for youthful vision and independent decision-making, he has built a culture of ownership, speed, and innovation. As Aries scales new heights in both reach and impact, this leadership model stands as a testament to what happens when legacy meets vision — and experience meets youthful fire. |
Under the mentorship of Chairman and Managing Director Dr. Rahul Mirchandani, a team of four dynamic leaders—all aged between 28 and 40—is redefining leadership in a public-listed company.
This young leadership core brings fresh thinking and fearless execution to every corner of the business—from driving national sales and expanding international footprints to introducing smart agri-tech solutions and revolutionizing rural marketing. Agile, audacious, and deeply rooted in farmer-first values, they are not just managing a business — they are shaping the future.
Building a Battalion of Leaders
“I’m not building a team of followers — I’m building a battalion of leaders.” – Omkar Patil.
Omkar Patil, Group Head – Business Development (India) at Aries Agro Limited, is setting a new benchmark in agricultural marketing and brand leadership. With a sharp strategic mind and deep rural connect, Omkar is transforming how agri-inputs are marketed, sold, and trusted in India.
An MBA in Marketing and an alumnus of Harvard University’s Business Strategy program & Food-Agri Executive Management Programme, Cornell University (New York), Omkar seamlessly blends academic insight with rural ground realities. A regular speaker at agri-industry forums, he is actively shaping the narrative around sustainable, tech-driven farming.
“We’re not just chasing targets — we’re building belief. Belief in our products, in our people, and most importantly, in the farmer’s potential,” says Omkar. This belief-driven approach defines his leadership and marketing philosophy.
Under his direction, Aries Agro’s 140+ brand portfolio has been repositioned with a future-ready marketing strategy that blends regional relevance with national scale. From launching India-first product categories like high-density NPK fertilizers to reviving legacy brands through emotionally resonant campaigns, Omkar has positioned Aries not just as a supplier but as a brand farmers relate to and rely on.
A big believer in digital transformation, Omkar digitized Aries’ flash sales & booking bazaars, and data-driven campaigns that revolutionized agri-input marketing. These innovations didn’t just boost reach — they created a culture of engagement among dealers, farmers, and field teams alike. The launch of the Aries Integrated Management System (AIMS) further enabled real-time planning, CRM, and performance tracking, setting a new operational standard in the agri-input industry.
At the heart of Omkar’s success lies his commitment to building leaders, not followers. “I’m not building a team of followers — I’m building a battalion of leaders,” he reiterates. Omkar empowers his regional heads and territory managers to think like entrepreneurs, encouraging ownership and innovation at every level. Today, he leads a team of over 1,200 professionals across India, each driven by purpose and performance.
As Director at Aries Agro Equipments Pvt. Ltd., Omkar has extended the brand’s vision to agri-tech, building a growing portfolio of farm equipment for small and marginal farmers. His marketing acumen ensures even complex technologies are presented in simple, relatable ways—making innovation accessible, not intimidating.
With his dynamic marketing strategies, focus on leadership development, and instinct for brand building, Omkar Patil is not just growing Aries Agro — he is growing a movement that places farmers, innovation, and trust at the center of agribusiness.
The Market Classroom Full of Challenges and Opportunities
“Every new market is not a challenge — it’s a classroom.” – Kishor Sardesai.
As Aries Agro continues to strengthen its presence across India, the company’s rapid international growth is being quietly but powerfully led by Kishor Sardesai, Group Head – International and Institutional Business. With exports to over 13 countries and a growing network of institutional collaborations, Kishor’s leadership is shaping Aries Agro into a truly global brand—one that is “Made in India, trusted worldwide.”
“That’s not just a slogan,” Kishor says with conviction. “It’s our lived reality.”
An MBA in Marketing, Kishor is an alumnus of IIM Ahmedabad’s Next Gen Leadership Programme and the Food & Agri Executive Management Programme at Cornell University, New York. These experiences have shaped his global vision while strengthening his roots in purposeful leadership.
With a calm demeanour and a deeply strategic mindset, Kishor blends a global outlook with Indian sensibilities. He understands that brand-building outside India is not just about exporting products—it’s about exporting values. “We don’t just send products overseas,” he explains. “We send our philosophy of sustainable, customized farmer-first innovation.”
Whether it’s a government partnership in East Africa or an NGO-led farming initiative in Southeast Asia, Kishor ensures Aries enters each market with cultural sensitivity and a commitment to long-term value. “Every new market is not a challenge,” he reflects. “It’s a classroom.” This people-centric approach has earned Aries Agro recognition in both African and Asian agricultural circles, where the brand is now seen as a symbol of trust, science, and scale.
A strong believer in institutional collaboration, Kishor has been instrumental in forging large-scale tie-ups with development agencies, cooperatives, and agricultural ministries. His ability to translate Aries’ technical expertise into practical, region-specific solutions has helped the company penetrate markets where trust and relevance matter more than just price.
One of Kishor’s toughest but most rewarding assignments was building the Aries Sulphur business from the ground up. At a time when sulphur products were misunderstood and underutilized, he developed the category with strategic clarity—educating farmers, training field teams, and repositioning sulphur not as a commodity, but as a high-impact input critical to productivity and soil health. Today, Aries Sulphur stands as a significant pillar of the company’s product mix.
In an era where Indian companies are striving for global relevance, Kishor Sardesai is quietly leading the way—building brands that are strategic, values-driven, and internationally respected.
A Progressive Synergy of Ancient Wisdom & Modern Tools
“Real progress is when modern tools meet ancient wisdom on the farm,” says Omkar Parab, Manager Marketing at Aries Agro Ltd. A B.Sc. in Life Science and Greenhouse Management from Ramnarain Ruia College, and a postgraduate in Project Management Studies from Welingkar School of Business.
He is not only leading Aries Agro’s high-impact Agri Equipment Division but also heading its B2B vertical, driving large-scale transformation across India’s farming landscape. With a unique blend of technical foresight and market-driven strategy, Omkar is steering Aries Agro into a new era where mechanization, marketing innovation, and brand building converge.
“Innovation isn’t just about invention—it’s about relevance,” says Omkar, whose mission is to simplify technology for grassroots India. From drones and intelligent electric spray rovers to AI-powered soil scanners, Omkar is introducing India-first solutions designed to enhance the delivery and precision of Aries’ specialty plant nutrients.
“Technology doesn’t need to be intimidating,” he emphasizes. “It needs to be accessible, relevant, and built for the real India.”
What sets Omkar apart is his people-first marketing mindset. Rather than focusing only on product features, his campaigns focus on empowerment. “If a farmer can repair a tractor, he can fly a drone,” he says with conviction. His marketing strategy turns complex tech into relatable tools, repositioning agri-equipment as an aspirational symbol for India’s rural youth.
Under his leadership, Aries Agro has rolled out several disruptive marketing initiatives—from spray-as-a-service packages and mobile demo labs (‘Lab on Wheels’) to training hundreds of rural youth in drone operations. These initiatives not only boost brand trust but also open up new livelihoods and skill pathways in villages, thereby embedding Aries as a solution provider, not just a product seller.
Omkar’s efforts have also elevated Aries Agro’s brand positioning. Today, Aries is among the few agri-input companies in India to integrate mechanization with micronutrients, offering holistic, tech-enabled crop solutions. The launch of auto-mixing sprayers, fly-by-app drones, battery-powered fertilizer broadcasters, and AI-based soil testers has positioned Aries as a category-defining player—blending digital innovation with real-world utility.
At the heart of Omkar’s approach is his focus on leadership development—training local youth, nurturing agri-entrepreneurs, and fostering a new generation of rural professionals who think digitally and act locally. He sees smart farming not as a luxury, but as a right for every farmer.
With his sharp marketing acumen, inclusive leadership, and ability to build futuristic yet farmer-friendly brands, Omkar Parab is not just modernizing Indian agriculture—he’s reshaping its aspiration.
The True Mark of Digital Mastery
“Reputation ahead of representation is the true mark of digital mastery.” – Hrishikesh Patil.
In today’s fast-changing Agri-marketing landscape, Hrishikesh Patil is leading with a unique mix of empathy, creativity, and strategic clarity. An MBA in Marketing and an alumnus of IIM Lucknow’s Digital Marketing: Strategy & Application Programme, Hrishikesh serves as Deputy Marketing Manager at Aries Agro Ltd. He is Head of Marketing Communications, PR, Digital Content, and Field Extension Activities at Aries Agro Limited. With every campaign, he’s redefining how brands connect with India’s rural heartland.
“For me, marketing isn’t about buzzwords,” Hrishikesh explains. “It’s about trust, relevance, and emotion. In rural India, marketing isn’t about what you say — it’s about what they feel.”
This philosophy drives every initiative under his leadership — whether it’s launching a new product, designing a grassroots training program, or crafting a digital campaign. His farmer-first approach ensures that messaging is born not in boardrooms, but in the fields—after real conversations with real cultivators.
A strong believer in internal alignment before external action, Hrishikesh says, “If marketing doesn’t excite your own sales force first, it will never reach the farmer.” To drive this, he has institutionalized fortnightly campaign cycles focused on farmer connect, on-ground activations, and internal team mobilization. This rhythm keeps the entire marketing and sales ecosystem energized and aligned.
His most celebrated achievement has been the nationwide launch of Aries’ high-density NPK fertilizers—a bold import-substitution initiative providing farmers with an Indian alternative to China-made water-soluble NPKs. Through a mix of regional storytelling, influencer collaboration, and integrated media, he created a campaign that resonated across rural India. He also pioneered India’s first mascot-led talk show in the agriculture industry, titled Aries Jeevan’s Agri Show.
Hrishikesh has also played a key role in legacy brand transformation, using digital platforms to create a future-ready identity for Aries. From emotion-led video storytelling to influencer-led campaigns, his strategies have brought fresh energy to the brand. His campaign ‘I Built Aries’ was awarded the Best Digital Brand in the Agri Industry, proving that agri-marketing can be both impactful and innovative.
His efforts also earned Aries two entries in the India Book of Records—one for generating the highest number of customer calls in a single day, and another for organizing the most farmer meetings across India on Aries’ Foundation day- Shubham’24. These achievements reflect his deep understanding of scale, timing, and grassroots resonance.
At the core, Hrishikesh believes that data, creativity, and empathy must co-exist. And when they do, he says, “That’s when marketing moves from communication to connection.”
Through his vision-led marketing strategy, collaborative leadership style, and brand-building instinct, Hrishikesh Patil is not just running campaigns—he’s building a movement that puts the Indian farmer at the heart of every message.
Aries Agro Limited: Empowering Farmers Through Innovation
Aries Agro Limited stands at the forefront of agricultural innovation, committed to providing farmers with cutting-edge solutions that enhance productivity, efficiency, and sustainability. As a pioneering force in the agri-business sector, Aries Agro continuously invests in research and development to bring advanced technologies to the field.
Leading the Future of Farming: The Agri Equipment Division
The Agri Equipment Division at Aries Agro Limited is responsible for spearheading the strategic direction, development, and market penetration of a diverse and advanced portfolio of agricultural machinery and tools. This division is dedicated to equipping modern farmers with smart, reliable, and high-performance solutions that address contemporary agricultural challenges.
| The Agri Equipment Division manages a comprehensive range of products designed to streamline operations and optimize yields:
• Agriculture Drones: Revolutionizing precision farming through targeted aerial spray, being the first DGCA certified company to conduct crop nutrition sprays in India. • Smart Sprayers: Advanced spraying solutions offering India’s first auto- mixing feature in battery sprayers, Battery powered fertilizer broadcasters. • Soil Testing Devices: User-friendly tools providing quick and accurate insights into soil health, enabling informed nutrient management. • Magic Traps: Innovative pest management solutions that are eco-friendly and highly effective in protecting crops. • Mulch Sheets: High-quality mulching films that aid in water conservation, weed control, and maintaining soil temperature for superior crop growth. |
Agri Equipment Division’s role involves driving product innovation in areas that foster precised delivery of specialized and customized plant nutrition to various crops, thus meeting the evolving needs of the agricultural community.
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Further details on Aries Agro Limited’s extensive range of specialty crop nutrition products are available on its website www.ariesagro.com & its subsidiary www.mirabelleagro.com. For bulk/trade enquiries, please visit.
