The world has evolved more than it was ever expected. Though the quote—“one small step for a man, one giant leap for mankind” by Neil Armstrong, is inherently subjected to space research accomplishment but can be also related with the ever-evolving digital age especially the marketing sector.
This referred giant leap or digital-based integrated marketing holds digitalized practices such as search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing and many others. Earlier, various marketing leaders were striving with the marekting traditional practices such as advertisement through television, radio stream, and printed ads. But through digitalization, marketers have easily achieved many milestones en route to success.
Being a crucial aspect in business management, a job role as a marketing leader has to be done without any flaws. A should possess attributes like ability to intrigue, sound communication, effective sales approach, resourcefulness, flexibility, adaptability and accountability.