Amazon Prime Day, the company’s annual shopping holiday, will take place on 21st and 22nd June. The e-commerce giant is back to its normal summertime after the company postponed the annual event last year due to the coronavirus pandemic.
The prime members of the Amazon subscription program will get access to “more than 2 million deals from top brands and more than a million deals from small and medium businesses,” across every category, said Jamil Ghani – Vice President of Prime.
CFO Brian Olsavsky said that “the company would hold Prime Day one month earlier this year because July is typically a busy vacation period”. This year’s Prime Day could potentially help soften year-over-year comparisons to its business during lockdowns last spring.
Prime Day like previous years, you can expect discounts on wireless earbuds, 4K TVs, video games, and more. It is designed to attract new Prime subscribers, promote products and services, and one of the best opportunities to get deals.
Amazon forecasts investing more than $100 billion and $116 billion which excels Wall Street’s projected $108.6 billion from Prime Day. It is also investing more than $100 million to help small businesses and Prime members will get a $10 credit to spend at ‘select small businesses’.
This June’s Prime Day also arise during a time of momentous change as Andy Jassy, the current CEO of Amazon Web Services (AWS), is ready to be Amazon’s CEO on July 5th, and its recent plan to buy MGM for $8.45 billion, will further support the company’s entertainment properties and help grow its Amazon Prime Video library.