Everyone is a protagonist of their own stories, believes Rashi Khanna, herself, a mighty heroine of her own saga that encompasses social as well as corporate entrepreneurship, vlogging, podcasting, networking, power broking, change enabling, growth strategizing, public speaking, and much more.
Being a business Leader, digipreneur, social activist, an advisor at the Central Board of Film Certification’s (CBFC) advisory panel, and successfully clearing Shark Tank’s pre-final round, Rashi launched Kyaa Matlab Network as the Founder and CEO. It is a leading podcast production house to cater to the global audience.
Hailing from a business-oriented family in Lucknow, Rashi’s journey into entrepreneurship felt less like a choice and more like a calling. With her early education at La Martiniere Girls’ College and Army Public School, she grew up embracing both discipline and diversity. Even as a student, her involvement in social causes and fundraising revealed
A Natural Flair for Leadership and Community Building
Academically grounded with a Bachelor of Arts from Avadh Girls’ Degree College and a postgraduate diploma in Public Relations from Lucknow University, Rashi’s curiosity led her to explore the world of terracotta—eventually launching her own unit in the village of Chinhat, bringing rural craftsmanship to the forefront.
However, Rashi is more than just a businesswoman. She’s an artist at heart—trained in Bharatanatyam, classical vocals, and fine arts with certifications from Lalit Kala Academy. Her creative expression complements her sharp business acumen, creating a unique synergy of intellect and soul.
A certified lay counsellor from NIMHANS, Bengaluru, Rashi, wears many hats with grace. With over 25 years of experience across corporate and entrepreneurial landscapes, she now stands as a strategist, speaker, podcaster, and powerful networker.
At her core, Rashi is a storyteller—one who believes in sharing the raw, unfiltered chapters of life. Her mission? To spark change, build communities, and celebrate the beauty of rising, falling, and rising again.
Rashi is the New Delhi Chapter Director for Vntr.vc, with a wide network of investors around the globe.
In her own words, “Business runs in my blood, and at heart, I’m a digital enthusiast and entrepreneur. I always felt that many people—myself included—were camera shy, which made podcasting a simple, comfortable entry point. But as we went deeper, I realized that even audio wasn’t easy for everyone to manage. That’s when we expanded into written formats—articles and blogs—to make expression more accessible and inclusive. This journey led us to build a broader content platform that speaks to diverse voices.”
Sparking that Much-Needed Change
At Kyaa Matlab Network, Rashi and her team’s core belief is simple: stories can spark change, so Tell Us Tell All. What started as a small podcasting initiative during COVID-19 has now grown into a full-fledged media and storytelling movement with four offices across Gurugram, Lucknow, Bengaluru, and Dubai.
Rashi states, “Our philosophy is rooted in purpose and connection. We give voice to real, value-driven stories—whether it’s a founder’s journey, an educator’s impact, or a policymaker’s vision. From podcasts and videos to articles, blogs, and events—we build bridges through media that matters.”
Shows are amplifying conversations across entrepreneurship, mental health, education, innovation, and more.
At the heart of their success is collaboration, says Rashi. They work closely with startups, educators, coaches, and changemakers—offering end-to-end content creation that’s authentic, inclusive, and driven by a strong community spirit.
Embracing Evolution
In a continuously evolving entrepreneurial landscape, “At Kyaa Matlab Network, adaptability is in our DNA,” adds Rashi. “We stay ahead by blending real, purpose-driven storytelling with the latest in tech and media formats.” From podcasting to AI-assisted content planning to multilingual voiceovers and micro-content for reels—they continuously explore ways to make storytelling smarter, faster, and more human.
They actively listen to our audience and collaborators. If people find audio overwhelming, they offer written blogs. If visibility is the need, they create impactful video bytes and branded reels. “Innovation, for us, means staying close to the ground realities while building scalable, tech-enabled solutions,” ensures Rashi.
Their in-house content ecosystem spans scripting, remote and studio production, analytics, and visual editing—giving clients a one-stop hub to turn ideas into powerful narratives.
And most importantly, they never lose sight of authenticity. In a world full of noise, real content stands out. “That’s what keeps us relevant—and trusted,” she claims.
An Inspirational Leader
At Kyaa Matlab Network, Rashi leads with empathy, intuition, and trust. She believes that true leadership is about listening before leading—understanding people’s strengths, stories, and struggles. Her team culture is built on psychological safety, where everyone feels heard and valued.
Rashi empowers her team across Gurugram, Lucknow, Bengaluru, and Dubai to take ownership of their ideas and work while staying rooted in purpose. She encourages open dialogue, collaboration over hierarchy, and mental well-being as a core part of growth. Whether it’s launching a podcast or producing a campaign, her leadership is always about lifting others up, creating space for authenticity, and leading with heart.
She leads by example—mentoring with humility, celebrating small wins, and fostering a culture where empathy is strength, not softness. With purpose-driven storytelling at the centre, she’s built not just a team but a community.
The essence of iconic women’s business leadership lies in bringing innovation and advancements by disrupting norms. Rashi is a qualified cinematographer and filmmaker, bringing a keen visual eye and storytelling craft to every project she leads. As an accomplished podcast host, she effortlessly blends her creative vision with thoughtful conversations, making each episode both impactful and engaging. Her unique ability to balance audio and visual storytelling allows Kyaa Matlab Network to stand out across platforms—creating content that not only informs but also inspires. Whether she’s behind the camera or the mic, Rashi’s storytelling is rooted in purpose, empathy, and authenticity.
The Balancing Act
At Kyaa Matlab Network, striking the balance between innovation and user relevance is at the heart of their work. Rashi believes that true disruption isn’t just about chasing trends—it’s about understanding what people really need and delivering it in thoughtful, accessible ways.
Whether it’s through tech-led storytelling, curated podcasts, or community-driven campaigns, Rashi ensures that every innovation is rooted in purpose. Her leadership encourages staying curious, listening closely to audience feedback, and co-creating with users, not just for them. This approach allows the team to stay ahead of the curve while still being grounded in real impact and meaningful connections.
Sustainability – The Conscious Choice
At Kyaa Matlab Network, sustainability goes beyond just a buzzword—it’s a conscious choice in how they work, create, and grow. From reducing their carbon footprint through remote recordings and digital-first workflows to promoting mindful storytelling around social and environmental issues, Rashi says they are committed to responsible media practices. “We also collaborate with changemakers and organizations working in sustainability, giving their stories a platform to inspire others. Whether it’s using minimal resources during shoots or amplifying green initiatives through podcasts and campaigns, we believe every small step contributes to a more sustainable future.”
Reel Stories Making Real Difference
One of the most transformative initiatives at Kyaa Matlab Network has been the launch and scale of iStoryy and UPODD UAE—powerful storytelling-led platforms that spotlight real voices creating meaningful change across education, entrepreneurship, mental health, innovation, and social impact.
What began as a humble podcast project has now evolved into a multi-format, multi-location media movement.
- iStoryy is their flagship web magazine from India, capturing inspiring narratives of educators, grassroots changemakers, startup founders, and policymakers through podcasts, reels, articles, and live events.
- UPODD UAE is the bold new step into the global narrative space and business podcasts, amplifying voices from the Middle East and beyond through curated, insightful podcasting and community storytelling. It connects South Asia to the UAE on themes of innovation, identity, wellness, and leadership.
Both platforms are rooted in authenticity, impact, and community and have featured renowned personalities, celebrities, and industry leaders—all brought together through #RabByRashi, a special celebrity-led podcast hosted by Rashi Khanna, who is not only a qualified filmmaker and empathetic leader, but also a skilled and intuitive podcast host.
Under Rashi’s leadership, the Kyaa Matlab Network has become a trusted space for real conversations, shared purpose, and powerful collaboration. “From grassroots champions to global icons—everyone has a story, and we’re here to tell it.”
Distinctively Adept with Advancing Tech
At Kyaa Matlab Network, technology is at the core of everything Rashi and her team do — from ideation to distribution. They leverage the latest digital tools to streamline podcast production, edit high-quality content, and distribute it across global platforms with precision.
Their internal systems are built for agility—using AI-powered editing, automated scheduling, and data-driven content strategies to ensure every story reaches the right audience at the right time. Whether it’s through remote recording setups, cloud collaboration tools, or analytics dashboards to track engagement, their tech stack helps them stay nimble and impactful.
“We also embrace innovation in how we present stories — from immersive audio design to interactive reels and even community-powered newsletters. Our teams across Gurugram, Lucknow, Bengaluru, and Dubai collaborate seamlessly across time zones, made possible by tech-enabled workflows.”
In a fast-paced digital age, staying ahead means staying human in the way they use tech — and that’s where their strength lies: using technology not just to produce but to connect, amplify, and build meaningful narratives at scale.
Teaming with the Innovative Minds
Ardently believing that her people are her strength, at Kyaa Matlab Network, Rashi believes in growing together. “Our culture is built on continuous learning, creative freedom, and purpose-driven collaboration.” Team members are encouraged to explore new skills—from podcast hosting and content writing to audio-video production and storytelling strategy.
Rashi adds that they provide hands-on mentorship, real-time feedback, and opportunities to lead projects across our offices in Gurugram, Lucknow, Bengaluru, and Dubai. Whether it’s upskilling through tech tools or participating in content brainstorms, everyone has a voice and a chance to shine.
It’s more than a workplace—it’s a launchpad for creators, thinkers, and leaders.
Reverberating with Resilience
In every entrepreneurial journey, challenges are inevitable. However, according to Rashi, challenges arrive to test our resolve. One defining moment of resilience at Kyaa Matlab Network came during the COVID-19 pandemic. As traditional shoots, events, and collaborations came to a halt, the team swiftly pivoted from on-ground storytelling to remote podcasting, digital interviews, and virtual content campaigns.
With limited resources but unlimited spirit, they launched impactful series like iStoryy, adapting tech tools and production workflows to keep quality and creativity intact.
Instead of slowing down, they scaled up — built new verticals, onboarded clients across sectors, and even expanded globally to Dubai. “That phase showed us what we were made of: agility, innovation, and unshakeable teamwork,” recalls Rashi.
Similarly, at Kyaa Matlab Network, the COVID-19 pandemic became a turning point rather than a setback. What began as a response to sudden isolation—launching podcasts from home—soon evolved into a resilient, hybrid content model.
Today, the company is prepared with a cloud-first, agile approach. Most of the podcast production, editing, and content collaboration happens remotely via secure digital platforms. Teams across Gurugram, Lucknow, Bengaluru, and Dubai are empowered to work from anywhere, ensuring zero disruption in creative output.
In addition to decentralizing operations, Kyaa Matlab also built a bank of pre-recorded content, established SOPs for crisis communication, and adopted tech-powered tools for collaboration, scheduling, and publishing. With flexibility, empathy, and foresight, the company is future-ready—turning challenges into creative pivots.
Looking Ahead
Rashi’s vision for Kyaa Matlab Network is to become India’s most trusted storytelling-led media house—one that bridges voices, breaks silences, and builds communities through purposeful content.
She aims to scale platforms like iStoryy, UPODD UAE, and Thrive, not just across India but globally, spotlighting women leaders, educators, innovators, and everyday heroes. Through podcasts, blogs, live shows, and media collaborations, Rashi wants to mentor and inspire the next generation of women entrepreneurs and creators, especially those who are camera-shy or feel unheard.
Her dream? A world where more women own their narrative, use media to spark change and lead with authenticity, courage, and compassion.
A Powerful Message
Businesses are a way for the Indian economy to advance. To all budding aspirants—especially women—looking to step into the world of storytelling, podcasting, and media entrepreneurship, Rashi Khanna shares this powerful advice: As we believe, “Kuch baaton ka matlab ..kuch matlab ki baatein ..kyaa matlab?”
Start where you are. Use your voice. Your story matters. Don’t wait to be perfect—just begin. Whether you’re behind a mic, building a brand, or curating content—clarity comes with action. Believe in your ideas, be consistent, and most importantly, stay rooted in your purpose.
Rashi says, “Professionals and business owners from a variety of industries who would want to be included in our programmes can get in touch with us via the following channels:”
*Email: info@upodd.live
*Web links:
- rabyrashi.com
- rashikhanna.org
- http://www.kyaamatlab.com/
- istoryy.com
- upodd.live
~Podcast link: https://open.spotify.com/show/1CxC5ZHamx2fTF8waP6P2d
~YouTube: https://www.youtube.com/channel/UCVnPXDWhaKVvFS5ZkVbgGig
~Instagram: https://www.instagram.com/rabyrashi/?hl=en
~LinkedIn: https://www.linkedin.com/in/rashi-khanna-8b990b44/
