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Eric Elwell | Founder & CEO | 2TouchPOS| Xenios LLC| 2TouchPOS

The retail market has shown a tremendous growth in the following decades. This surging rate of growth has demanded an efficient management system to cater to various essential requirements. One of these requirements is a Point of Sale (POS) system which is predominantly used by the retail industry. The POS system software can handle innumerable customer based functions such as sales, returns, exchanges, customer loyalty programs, discounts, etc. This list of easily operable functions within a POS system which assists in the efficient management of retail sales has spiked its demand.

To meet this surging demand, Xenios LLC developed 2TouchPOS for bars, restaurants and nightclubs businesses in the US. 2TouchPOS is more than just a point of sale system. The software provides a business management framework and is the leading edge of data capture used for improvement strategies. 2TouchPOS has both the expertise and resources required to satisfy the customer requirements.

A Leader’s Ultimatum

Any idea that was ever converted into a business, evidently involved the mainspring of an efficient leader. It was with Eric Elwell the Founder and CEO of Xenios LLC that the idea for 2TouchPOS Software began. Eric brought together a dynamic team to influence the way the restaurant industry handles day to day operations. A former real estate investor and mortgage broker, Eric left the housing industry and became a business consultant in 2002. After calling on businesses for several months and gaining extensive training in business process improvement, he pieced together a commonality between requirement and provision.

He focused on revolutionizing the business landscape for restaurant, bar, and nightclub owners. Eric plans to achieve this feat with a Point of Sale Technology that can tie transactions to a comprehensive dashboard providing an improved method for monetary management and business visualization. Armed with proven data from actual results, Eric graphically demonstrates the impact that this progressive technology can have on the bottom line.

A Journey through Time

2TouchPOS has been in the market since early 2000, but Eric decided in 2008 to concentrate solely on selling this system without the distraction of other business objectives vying for attention. To accomplish the goal of becoming the Point of Sale expert, Elwell asserts “We made a couple of key hires internally to focus on systemization, and basically what we realized is that if we don’t get help from the people writing the software, and  listen to the people using the software, then it will be hard to grow.” With the acquisition of the company Xenios LLC was created and the software renamed 2Touch Point of Sale and the company continues to operate within this structure. Elwell has taken conceptual writings and combined them with his own practical experiences to develop a winning atmosphere for himself, his team of experts, and the customers he serves. Xenios LLC has seeded a major transformation in the retail, hospitality and payments industries through the course of time.

The Versatile Software

Xenios offers 2TouchPOS Software as a service. The package not only provides the software but a custom menu programing and installation services. The service division offers learning platforms including remote access training with a technician, live support, next day Q&A, telephone support and menu engineering, and YouTube videos of the software’s user learning management system. The 2TouchPOS Software Package can provide tested and durable hardware that includes stationary terminal, tablets, and payment processing options at tableside. 2TouchPOS is a hybrid cloud installation, i.e., the data originates on premise and is published on the cloud. This is a proven secure process for the customers and their businesses. Through OData feeds and web services it provides a secure, automated way to transport transaction data and reports to accounting, inventory, and payroll processing systems.

Delivering Control within Simplicity

POS Systems provide transaction data that helps one to measure progress toward set goals and the effectiveness of a business, thereby satisfying customers all the while maintaining profitability. Choosing 2TouchPOS allows for quick data entry, comprehensive data reporting and embedded payment processing. The 2TouchPOS software configures transactions and report data with the goal of providing useable data that can be implemented to enhance profits. Not only does the software provide a precise tool to capture data through the software but the customers can control how much of the software they wish to implement and can decide how much support they will need to accomplish their goals. Each configuration is unique and individualized; wherein the customers are open to buy only just what they need.

2TouchPOS offers streamlined data capture and payment processes that are configured especially for the hospitality industry, and all this at affordable pricing. With 2TouchPOS, customers get a business tool that extends itself from the beginning with data retention, order processing, through to payment processing and balancing, to finally using the data to build the business further. 2TouchPOS is the software for the present and the future.

The Process of Progress

2TouchPOS comprehends that the most valuable asset one’s point of sale system creates is performance data. Gathering sales data explains business success and shortcomings. “At 2TouchPOS we believe that collecting your customers’ names and spending habits, will help you influence customer visits and spending while on site,” says Eric Elwell.

2TouchPOS is under constant innovation. The company is updated up to 6 times a year and is highly customizable in the most complex scenarios. In addition to these, the flexible API makes working with custom applications easier. Given the rapid state of change and ever-increasing security restrictions in the payment industry 2TouchPOS’s development focus has continued to center on payment needs. The software assists in building your customer network with communication, marketing and activity information and then collects and works with customer data. This, in turn, brings about a radical change in the methods of making payments and utilization of customer data.

The Future Holds Evolution

2TouchPOS’s mission is to design, build, to perfect, and deploy operating systems that get tangible results for the customers. The company envisions a franchised network of Point of Sale specialists that helps get the revenue generating product into the hands of customers, with the highest standards of reliability and quality as affordably as possible.

2TouchPOS will also continue to focus on the peculiarities of the hospitality market. The small distinctions of how a restaurant operates and the nuances that require specialized development would also be in focus. To assist need of the customers, to be able to rapidly adapt to changing customer desires and have methods to manage business processes will be one of the future goals. Staying focused on becoming more flexible, increasing customer controls and 2TouchPOS aims at creating additional tools and revising the existing ones to keep up with the demands of advancing technologies.  With the automated tools continuing to evolve, 2TouchPOS will continue to update and enhance alongside.

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