In The Fourth Quarter, Amazon’s Ad Revenue Increased To $11.6 Billion

The company reported Q4 revenues of US$149.2 billion, up 9% year on year, exceeding the Street’s prediction of US$145.4 billion.

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Amazon’s advertising business grew 19% in the fourth quarter, despite accounting for only a tiny portion of total sales.

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Amazon outperformed Wall Street expectations with a stronger-than-expected Q4 earnings report amid “an uncertain economy,” according to CEO Andy Jassy.

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Advertising accounts for a small portion of Amazon’s total revenue, most of its ad revenues are related to e-commerce.

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